Shopping: Venturing into the ‘Troll’s Den’

Don’t even think about bargaining with the Troll. True, you’re a customer and he’s a businessman. But that doesn’t mean he has to be nice to you. He doesn’t have to act like you’re welcome in his shop. In fact, he’d be happy if you just left. Just get the hell out. Piss off.


I started calling him the “Troll” after the first time I visited his Hong Kong shop, which I call “The Troll’s Den.” Its real name is “The Wing’s” and its improbable location is on 222 Fa Yuen Street (or Flower Street)  in the gritty Mongkok area of Kowloon. It strikes me as a weird place for a bike shop because the street is more of a lady’s market, lined with street stalls selling costume jewelry, bras, underwear, blouses and other frilly things. Wing’s is easy to miss. The shop’s entrance is obscured by the stalls and you can only see the sign on the second-floor shop.


Imagine a bike shop that never had a clearance sale. That’s the Troll’s Den. Ancient inventory just gets plowed under and mixed in with the new stuff in the cluttered, cramped little store. Wings seems to be stuck in a time warp – the 80s and 90s. A display case features a Colnago frame with the long-defunct Mapei team’s colors and design. I challenge anyone to find a pair of bright red and yellow Polti socks. The Troll has them. He’s got a water bottle from Greg Lemond’s old “Z” team! Mixed in with all this is the latest from Look, Pinarello and Campy. Digging through his merchandise, you can’t help but have flashbacks of Museeuw, Virenque, Pantani – an era when riders were doped out of their minds but truly fantastic and forgivable all the same.

I found his shop two years ago when I needed a new pair of Sidi shoes. The Troll is apparently a Sidi distributor and has an amazing selection. I picked up two  pairs of Ergo 2 Lites for me and a friend. The total sale was about US$1,000. I asked the Troll if he would give me a discount. He just snarled at me. Then he said he’d charge me 10 percent more if I didn’t pay cash and used a credit card.

The troll also has an incredible collection of cycling caps. On my second visit to the store, I found an awesome Basso cap. My first serious bike was a Basso, and I was overwhelmed with nostalgia and just had to buy it. But there was a brown stain on the bill, as if it took incoming fire from a flock of geese. I showed the stain to the Troll and asked if he would knock a little off the price. He grumbled something like: “No, it’s cheap enough already!”

When you walk into the store, the Troll never greets you. He never asks if you need help. He just waits to take your money. He sits at his desk behind a counter that he’s barely able to peek over. He usually wears polyester slacks and a white undershirt. I’d love to know his story. How did he get into the bike business? I’m just too damn afraid to ask. This week, when I visited, he was eating a lunch of fried noodles, string beans and soup that had a cube of pink Spam-like meat in it. I went to the shop to get a replacement buckle for my Sidi shoes. One of the ratcheting buckles stopped grabbing the shoe’s top strap.

I took the shoe out of my backpack and approached the Troll in the proper way: very slowly, with my head slightly bowed,  my eyes averting contact with his eyes. Just as I started to talk, he stuck a long string bean in his mouth and glared at me. I said, “I’m sorry but I’m wondering if I can ask you a question. You see, my  buckle isn’t working right. Is there a way to fix it?” You’d think that because I paid US$500 for the shoes, the Troll would have at least taken a look or asked if the shoe was still under warranty and worthy of a free fix. But nah. He got up, started rummaging around inside a messy display case, then threw down a plastic bag that had two replacement buckles. “They’re HK$120,” he said. You might think that he would offer to replace the buckle for me. But nah. He walked back around his desk and continued with his lunch, loudly slurping the soup. I took out one of the buckles and compared it to the one on my shoe. It looked the same. “Ok, thanks. I’d just like to have a look around,” I said, leaving the buckles on his counter.

A sweet woman who I think might be his daughter arrived with her darling toddler. She was in the store when I bought the Basso hat, and she seemed sympathetic to my request for a discount. This time, she gave me a warm greeting and plunked her child in the play pen next to the Troll. As the cute child chirped and squeaked, I looked at the Troll’s face out of the corner of my eye, waiting for him to smile at the child or show some sign of having emotions other than contempt and disdain. He just scowled at the kid.

One theory I had was that the Troll just doesn’t like foreigners. There’s a bike shop in Guangzhou that doesn’t seem to want to deal with expats. We always get a chilly reception there. But when I visited the Troll this week, there was a young Hong Kong guy in the shop in a dress shirt and tie. It seemed like he snuck away from the office to try on a pair of blue-trimmed Sidi Genius 6.6 Carbon Lites. Of course, the Troll didn’t bother to get up to help the guy. I watched as the customer approached the Troll to ask a question. He used the same manner: bowed head, eye contact averted, an I’m-not-worthy-and-please-don’t-hit-me-or-verbally-abuse-me  tone of voice. The Troll grunted out a short sentence and the customer quietly walked back to the Sidi section.

The scene reminded me of the hilarious “Soup Nazi” episode in “Seinfeld.” A chef opens a take-out soup joint that serves amazing soup that the Seinfeld crew become instantly addicted to. But the chef is a short-tempered little man who just wants customers to buy his soup and get the hell out of his shop. If you ask a question or make a special request, the chef yells, “No soup for you!” I’m sure the Troll would love the show. I can hear him now: “No bike gear for you! Get out!”

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Posted: May 21st, 2010 | Author: wafflesandsteel | Filed under: China cycling, Shopping | 6 Comments »

6 Comments on “Shopping: Venturing into the ‘Troll’s Den’”

  1. 1 Duncan Leung said at 12:18 pm on May 21st, 2010:

    Haha! W&S, you speak canto as well?

    And I loved the parallel with the soup nazi: “no soup for you!” =)

    But, definitely- I wonder what story the guy has to have put such disdain in his heart =\

  2. 2 Malcolm said at 1:10 pm on May 21st, 2010:

    Looks like an awesome shop and I’ll make a visit.
    The worst service I’ve yet seen was at The Prince of Frogs, a hotpot place on Shuiyin Lu specialising in the amphibious. Suitable, because the owner is a wicked warty witch straight out of Grimm story. I’ve seen her yell at customers and once saw a couple leave because of her rudeness. But people go for that catch-all of reasons: ‘it’s famous’

  3. 3 Anthony said at 11:50 am on May 24th, 2010:

    In my experience I’ve found the staff at most Giant stores helpful, and reasonably friendly. But the most lively places are the little store fronts who do all sorts of odd jobs on E-bikes, 3 wheeled carts, and anything else that has spokes, and a wheel. Very salt of the earth feel where I can just pick up some tools, and start fixing my flat.

  4. 4 wafflesandsteel said at 8:33 am on May 25th, 2010:

    Duncan: My Cantonese is basic. The Troll can speak some English, and I thought his grumpiness was partly due to his limited English. But he was just as grouchy to the guy who spoke Cantonese to him. I just think he’s very old school Hong Kong. I also think dealing with bike geeks everyday would make anybody grumpy. Anyway, he’s got a great shop and I urge everyone to check it out.

  5. 5 Joseph said at 6:49 pm on June 3rd, 2010:

    Great write up Duncan! Sums up people’s attitude towards cycling in hk!

    Wing’s is a gold mine for old parts. He pretty much has anything ‘old skool’ but as Duncan points out that service is non-existent.

    I was born and raised in hk, speak fluent canto and the service is just the same….. But imagine if his whole stock pile was up for sale………..bike porn at its best!

  6. 6 ed said at 8:54 pm on June 3rd, 2010:

    Great post. The internet will be the death of these guys but in the mean time long live ‘The Wings’.


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